Créations Gueule de Bois has only been in operation since October 2022, but its rise in the men's products market has been meteoric! Steve Ouellet is the sole and unique founder of this young specialized company. He is originally from Abitibi-Témiscamingue, but his strong taste for adventure led him to leave his beautiful region for the big Metropolis.

With a deep concern for people's well-being and health, he naturally turned to the field of security. After several years developing his expertise, Steve started to feel the "blues" of his native region and decided to move back. It was then that the pandemic hit hard, and like thousands of other workers, he was temporarily forced to leave his workplace.

Since Steve is not the type to sit idle for long, he developed a passion for woodworking! This allowed him to unleash his creativity and discover that he had hidden talents. In addition, he had the opportunity to sell several of his creations and thus discovered that he truly had an entrepreneurial spirit!

It was after a simple discussion with a friend about beard care and products that Steve had the revelation of his life.He was about to set up and develop his own business! That’s when Créations Gueule de Bois was born!

In short, Steve is a passionate man who is not afraid of challenges! He wants to offer the very best to his customers and provide them with an unparalleled sensory experience! 

Our mission is to provide the highest quality beard care products, designed and manufactured with passion in Quebec. We use exclusively organic ingredients to ensure our customers an exceptional care experience, while respecting our commitment to health and the environment.

Our vision is to become the leading brand in Quebec for beard care products, recognized for its innovation, product quality, and commitment to sustainability. We aspire to transform the beard care ritual into a legendary experience, valuing local heritage and traditions.

Our Values :

• Superior Quality: Each product is handcrafted with rigor and attention to detail, ensuring uncompromising quality.
• Sustainability: Strong commitment to eco-friendly practices, using organic ingredients and minimizing our ecological footprint.
• Authenticity: Loyalty to our Quebec roots and transparency in our processes, cultivating an honest and open relationship with our customers.
• Innovation: Constant research into new formulations and fragrances to offer innovative and improved products.
• Community: Strengthening the local community through partnerships and collaborations, and building a relationship of trust with our customers.