Créations Gueule de Bois has only been in operation since October 2022, but its rise in the men's products market has been meteoric! It is Steve Ouellet, who is the one and only founder of this young specialized company. He is originally from Abitibi-Témiscamingue, however his strong taste for adventure led him to leave his beautiful region for the greater metropolis.

Having the well-being and health of people at heart, he naturally moved into the field of security. After several years of developing his expertise, Steve got the “blues” from his native region and returned to settle there. That's when the pandemic hit hard and he, like thousands of other workers, was forced to temporarily leave his workplace.

As Steve is not the type to sit around for long, he developed a passion for wood! This allowed him to give free rein to his creativity and discover that he had hidden talents. In addition, he had the opportunity to sell several of his creations and thus discovered that he really had an entrepreneurial spirit!

It was following a simple discussion with a friend about beard maintenance and products that Steve had the enlightenment of his life. He was going to start and grow his own business! That’s when Créations Gueule de Bois was born!

In short, Steve is a passionate man who does not fear challenges! He wants to offer the best to his customers and thus provide them with an unparalleled sensory experience! 

Our mission is to provide beard care products of the highest quality, designed and manufactured with passion in Quebec. We use exclusively organic ingredients to guarantee our customers an exceptional skincare experience, while respecting our commitment to health and the environment.

Our vision is to become the benchmark brand in Quebec for beard care products, recognized for its innovation, the quality of its products and its commitment to sustainability . We aspire to transform the beard care ritual into a legendary experience, promoting local heritage and traditions.

Our Values:

• Superior Quality: Each product is handcrafted with rigor and attention to detail, ensuring uncompromising quality.
• Sustainability: Firm commitment to eco-responsible practices, using organic ingredients and minimizing our ecological footprint.
• Authenticity: Loyalty to our Quebec roots and transparency in our processes, by cultivating an honest and open relationship with our customers.
• Innovation: Constant search for new formulations and fragrances to offer innovative and improved products.
• Community: Strengthening the local community through partnerships and collaborations, and building a relationship of trust with our customers.